Celebrating Stuart Vevers’ tenth anniversary at the helm of Coach, the Spring 2024 Ready-to-Wear Collection was a testament to the brand’s evolution and the designer’s creative powerness. Set against the iconic backdrop of the New York Public Library, near the historic Bryant Park, which once hosted New York Fashion Week, this collection embraced a bold, grunge-inspired future.
The collection opened with a striking statement: anti-leather protesters walked the runway, immediately grabbing attention and sparking conversations. This unexpected twist cast a spotlight on the evolving conversations within the fashion industry about sustainability, ethics, and materials. While this may have been the star of the show, it was the clothes themselves that truly captivated.
This season, Coach ventured into uncharted territory, shedding its traditional leather-centric identity in favor of a grunge-infused aesthetic that transported us back to the 90s. Oversized leather coats, sheer dresses, and dark sunglasses embodied the rebellious spirit of that era, and it was refreshing to see Coach embrace a style so distinct from its usual repertoire.
One of the standout features of this collection was the introduction of soft suiting made from cotton and wool that appeared overused and washed. These garments exuded a lived-in, comfortable vibe, signaling a shift towards a more relaxed and practical approach to dressing. It was a bold departure from Coach’s signature leather, and it worked wonderfully.
Pops of color injected vibrance into the collection, providing a stark contrast to the grunge aesthetic. A red leather dress was a showstopper, commanding attention with its bold hue and sleek silhouette. The murky green oversized two-piece suit added depth and character, proving that Coach could masterfully incorporate color into their designs.
However, it was the stripped, torn knitted dresses that stole my heart. These pieces harkened back to the DIY ethos of the 90s grunge scene, where individuality and self-expression were celebrated. They embodied a sense of nostalgia while maintaining a modern edge, highlighting Stuart Vevers’ ability to seamlessly blend the past with the present.
Stuart Vevers’ tenure at Coach has been marked by his ability to infuse the brand with a contemporary edge while paying homage to its rich heritage. This collection was no exception. It showcased the brand’s willingness to take risks, break away from tradition, and embrace a more rebellious spirit, all while maintaining a sense of elegance and style.
Click the slide to view my favorites from the collection:
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