Rihanna Joins LVMH to Create Luxury Fashion Brand

Rihanna has mastered music, Makeup, lingerie, and now she is going to be mastering the Luxury fashion industry. On Friday the largest luxury group named LVMH announced that Rihanna will be creating a fashion line with them ! This is exciting new since Rihanna has so much style and never misses a beat with her clothes and styling. We have seen what she can do when designing a collection since her past collaborating collections with Puma.

He first products from the new Fashion line will be shown real soon, in the next couple of weeks soon. The brands logo is interesting with a Greek lettering design to it with white letters. The logo also has the the “N” in Fenty reversed around.

The Fashion line will be based out of London. The line will include ready-to-wear pieces, accessories, and shoes. Besides a Victoria Beckham and the Olsen twins, this marks an evolution towards Celebrity’s and fashion. Most celebrities just do collaborations with already established brands, but Rihanna is creating her own with LVMH that showcases her style that everyone wants to imitate.

She hasn’t shown ready-to-wear collections since September 2017, but I know and most of everyone all over know that this new collection will be everything plus more. I’m pretty sure that it will be very much different from the old one.

Both Rihanna and LVMH hasn’t disclosed any further statements about the line, only a website www.Fenty.com

With this Fashion line coming out, Rihanna will be the first Woman to create an original brand for LVMH, the first woman of color at the top of an LVMH Maison, and her fashion line will be the first fashion house created under LVMH since Christian Lacroix in 1987.

This will be the start of a new fashion era .


Latest Tweets