Yes thats right Adidas and Beyoncé are partnering on a new project. Today announced by the brand and Beyoncé, they will be designing new footwear and athletic wear that go from real deal work out clothes to lifestyle items. She is also planning on relaunching her brand, IVY PARK.
“This is a partnership of a lifetime for me” Beyoncé said
Ivy Park launched two years ago along side the owner of TopShop, Phillip Green. Last November, Beyoncé bought out shares of the company from Phillip Green after allegations of racial and sexual harassment from the man. She then became the sole owner of the athleisure brand.
Even though Adidas and Ivy Park gave a tease of the new partnership, no pictures were posted of what the partnership would look like.
Make Sure to stay tuned to see what the two brands are gonna come up with.