The Fendi ‘it girl’ bag is back ! The Fendi baguette !

The Fendi baguette bag was first introduced in 1997 by accessories Creative

Director Silvia Venturini Fendi. After the first launch of baguette baG it

instantly became a staple piece for all fashion lovers. In the 21 years since

the bag had been first released, it has sold over a million times. They also had

sold more than 100,000 in the first year they were launched.

The Fendi baguette bag had over 1,000 iterations. Yes, 1,000 one

of a kind different baguette bags !

Another that contributed to the bags success would ultimately have to

be Carrie Bradshaw from Sex and the City which was styled by the

famous Patricia Fields. Carrie also starred in the relaunch Campaign

for the Fendi baguette bag.

In the late 90s and early 2000s this was the ‘it girl’ bag. Every hot

celebrity at that time including Paris Hilton rocked the bag at star

studded events.

Now the famous ‘it girl’ bag has relaunched in a variety of different prints

and sizes. It comes with a detachable shoulder strap and a cross body iteration.

Some of the bags were made in collaboration artist that include Damien

Hirst, Jeff Koons, Francesco Vezzoli.

Check out more of these iconic bags on


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