With over millions of followers and subscribers these beauty gurus are taking over social media and
the beauty world. they take us viewers via Snapchat, Instagram, and many vlogs through the many glamours
parties they are invited to hosted by big time brands such as Dior, Marc Jacobs, NYX, Urban Decay, KKW Beauty,
and many more. These Influencers are the first to view new makeup products and to try out new brands. They
show off their reviews on Youtube or Snapchat where millions of people view to see what that beauty influencer
thinks of the product. If its a bad review, the viewers will not buy that product and if the review is great then every
one if flocking to their local Ulta or Sephora to buy the product.
Aaliyah jay
Nikki Tutorials
These Influencers are also going to the bank say Ka-Ching !
Because of there success on social media many influencers make money promoting brands, making appearances,
collaborations with makeup brands and clothing brands. Some Beauty Gurus even started there own makeup
brands.
Some collaborations that beauty gurus have had are:
James Charles
Jaclyn Hill x Morphe
Nicole Guerriero x Anastasia Beverly Hills Glow kit
Jaclyn Hill
MakeupShayla
Carli Bybel x BH Cosmetics
Krazyrayray x Eylure ( my fav lashes btw)
Raye Boyce
And trust me there are many more collaborations !
The Beauty gurus of this day in age are changing the face of the beauty community in a
pivotal way and they are making amazing moves in changing the way the beauty community is just like how they
are making a big and great deal on their channels and social media about the lack of shdes for darker skin people
In these makeup brands. since this caused such an up roar many makeup brands have made many more shades
for darker skin people and made these makeup products more inclusive for people of color.
– stay tuned for more Dope Fashion
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